Consumer Behaviour in Tourism, Second Edition by John Swarbrooke, Susan Horner

Consumer Behaviour in Tourism, Second Edition



Download Consumer Behaviour in Tourism, Second Edition




Consumer Behaviour in Tourism, Second Edition John Swarbrooke, Susan Horner ebook
Language: English
Page: 440
Format: pdf
ISBN: 0750667354, 9780080466958
Publisher:

Review

"If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!"
Customer review on Amazon.com
--This text refers to an out of print or unavailable edition of this title.

Book Description

A critical approach to customer service and quality management techniques and tools, challenging traditional thinking in the context of the international tourism industry.

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